Professional work · Mountain WarehouseCampaign / POS / Layout

The ski package

One offer. A clear place on the shop floor.

Overview

Mountain Warehouse’s ski promotion brings a jacket, trousers and accessories into one package. I redesigned the layout to make the bundle and its price easier to pick out.

My contribution: Promotional layout & offer hierarchy
Context & output: UK retail applications & US artwork

Ski-package sign installed above a display of ski clothing.

Brief & offer

Make the package easier to understand.

The layout had to communicate the included products and the saving in the same space. My focus was the relationship between the headline, product group and price.

Layout development

Explore the balance of product and price.

I explored how much space to give the lifestyle image alongside the separate products. The blue savings band anchors these early UK layouts, while the product and price positions change.

Early ski-package layout with a blue savings band below a grouping of products. — Early UK layout: the product group sits above the savings band.

Ski-package layout with a model photograph on the left and product cut-outs, price and blue saving band on the right and below. — Alternative UK layout: a separate image area keeps the package details together on the right.

Market artwork

Separate the saving from the package price.

I gave the saving its own circular badge and used red for the package price. These create two points of emphasis, while the product cut-outs show what the bundle contains.

US-dollar ski poster combining a snowy photograph, jacket, trousers, accessories and package price. — US-dollar artwork: the saving sits above the package price and included products.

In-store formats

Connect the offer to the product display.

I adapted the composition to horizontal signs above the ranges and portrait pieces alongside the clothing. Keeping the offer near its products connects the campaign message with the display.

UK women’s ski-package promotion installed above racks of jackets and accessories. — UK women’s range: horizontal offer above the product display.

Children’s ski-package sign above jackets, with matching smaller portrait signs on the display. — UK children’s range: horizontal and smaller portrait formats together.

Portrait ski-package offer in a frame on a UK clothing display. — UK retail application: a portrait sign beside the clothing.

Men’s ski-package offer above a display of ski jackets. — UK men’s range: a horizontal offer adapted to another product grouping.

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