The ski package
A ski-package promotion with a clear offer hierarchy across portrait and landscape retail formats.
Campaigns, print & editorial
Graphic design.
Retail offers, editorial spreads and illustrated prints, designed to work in context.
I use hierarchy, imagery and a consistent visual language to connect each idea across formats.
Girls’ western print capsule
A western-themed girls’ capsule connecting a horse repeat, supporting motifs and colourway studies.
AW24 lookbook
An in-house lookbook redesign using layered photography and feature callouts to highlight the clothing.
Get ready for festivals
A bright seasonal campaign, developed through three visual routes and carried into window and fixture displays.