The offer was 15% off with a festival ticket. I explored three compositions to balance that message with a festival feel, using sun rays, layered landscape shapes and bold colour. A preferred route was selected after I presented the ideas.
Professional work · Mountain WarehouseCampaign / POS / Visual direction
Get ready for festivals
From three creative routes to a campaign on the shopfront.
Overview
I created a new visual direction for Mountain Warehouse’s festival promotion, translating summer colour and energy into a window poster and smaller in-store displays.
- My contribution
- Promotion creative & layout exploration
- Context & output
- Final artwork & photographed retail applications
Direction & exploration
Explore the offer through three summer routes.
Selected creative
Bring the offer into focus.
Retail applications
Take the creative into the store.
I carried the same headline, offer disc and landscape shapes into the smaller fixture piece. The window poster introduces the promotion at the shopfront; the fixture version brings it alongside the products.
